Grow Your Ecommerce Email List: 3 Proven Strategies To Increase Signups

Email marketing remains a goldmine for Ecommerce, with a whopping 87% of brands reporting it's crucial for success (Litmus, 2023). The reason? It fosters stronger customer relationships and boosts sales by delivering targeted, personalised content that resonates with specific audience segments. But how do you get those valuable email addresses in the first place?

Here are our top 3 tried-and-tested strategies specifically designed to maximise your Ecommerce email growth:

1. Contests & Giveaways: Spark Excitement, Win Subscribers

People love a chance to win, and contests are a powerful way to incentivize signup. Here's how to make it work for your Ecommerce store:

Offer an irresistible prize: Run a giveaway for a free product bundle or a discount on a popular item. Encourage entries by asking users to subscribe to your email list and share the contest on social media.

2. Events: Build Buzz, Capture Leads

Events, whether online or in-person, are a subtle yet effective method to cultivate your email list. Here are some Ecommerce-focused event ideas:

Host a webinar: Offer a valuable learning experience for your audience. Think "Styling tips for our new summer collection" or a live Q&A session with an industry influencer. Provide exclusive discounts to registrants who join your email list.

Partner for a live event: Spread the cost and effort by collaborating with a complementary brand with a similar audience. Host a joint live shopping experience or a product demonstration, offering an exclusive discount code to email list subscribers.

3. Referral Programs: Reward Loyalty, Grow Your List

Loyal customers are your biggest advocates. Turn them into brand ambassadors with a well-structured referral program:

Create a tiered system: Motivate repeat referrals by offering increasing rewards (discounts or points) for referring more people. Automate the process with referral software to track and distribute discounts seamlessly.

Double the benefit: Don't just reward the referrer; incentivise the new customer with a welcome discount for joining your email list.

Ready to build a thriving email list for your Ecommerce brand? Implement these strategies and boost your sales.! As you grow your list, remember to deliver high-quality, engaging content that keeps your audience coming back for more.