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We are entering a new era, one where the use cases of large language-based AI chatbots are now accessible to the masses. AI tools like ChatGPT, are now empowering copy writers to expand the quality of the content they write. In this article we will explore how SMEs can use ChatGPT (or other AI Chatbots), in a hybrid method of researching and creating content with a unique perspective.
Contents
Topic Research
Keyword Research
FAQs
Content Structure
Titles & Meta
1. Topic Research
Most content usually starts by doing research into a topic area, at Empowered Digital we usually want to explore marketing content. So we asked ChatGPT…
2.Keyword Research
Looking at the results and our previous ideas, we chose to explore Video Marketing. As SEO specialists we wanted to start by getting an idea of the top keywords related to Video Marketing. So we asked…
Tools like GoogleAds, SEMrush, Ahrefs can be used to expand on keywords research.
3.FAQs
It is good practice to get a unique perspective to focus on when writing content, to explore this, we asked…
From the options provided we might choose to focus more on measuring video marketing, exploring the return on investment (ROI) for small businesses.
4.Content Structure
At this point we could go down two paths, write content on Video Marketing with a focus on measuring performance or switch to writing content on Measuring Video Marketing, repeating the same process to find another focus perspective. We wanted to stay on the topic of Video Marketing in general, so we asked…
It is important to view this as a template structure, which should be expanded on, otherwise we will find ourselves creating similar content to others with a similar process. We now need to go more in-depth by asking specific questions related to each section, making sure to keep in mind, our brand values and our unique perspective on the topic.
5.Titles & Meta
After writing an article we would usually think of a catchy Title and Meta description. Again we want to get broader ideas first, before narrowing it down to our focus perspective and ideas related to our top keywords. (Bonus: AI tools can also be used to proofread and give feedback on content once it is written, more on this coming soon)
In an omni-channel marketing business environment, we must now consider how this content can be shortened in a social post, turned into a script for a how-to youtube video or included in an email newsletter (coming soon).
Other alternatives to ChatGPT: Jasper AI, Writecream, Copy AI
An there you have it, now at least we have our next blog planned out ;)
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