top of page

5 Monthly Marketing Must Reads




1. Google’s March 2024 Core Update Impact: Hundreds Of Websites Deindexed




The impact of Google’s March 2024 Core Update, which targets low-quality content and spam, is becoming apparent as the rollout progresses.


Recent analyses reveal that over 800 websites have been completely deindexed from Google’s search results in the early stages of the update.



2. Don't Launch Blindly: 4 Essential Market Testing Data Insights to Validate Your Startup Idea




You've already heard or seen a lot of horror stories of how businesses often fail. Often, the culprit is a product or service that simply doesn't resonate with the target market. Market testing becomes essential to helping you gather crucial customer data before you invest heavily in a full-blown launch.


As an entrepreneur with a brilliant idea, how can you leverage market testing to increase your chances of success? Here are 4 key data points to focus on



3. Google's Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better





Google Chrome took another step in its plans to phase out third-party cookies.

And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity.


It takes time to shift both mindset and strategies. And change can be scary.



4. 2024 Instagram SEO: 11 Tips for Better Reach + Free Tool




If your Instagram growth strategy is all about pleasing the platform’s algorithm, you’re falling behind the times. As social networks shift to allow users to discover content with greater intention, it’s time to master Instagram SEO.


Learn the best ways to optimise your profile and content and get seen by the people who are actively searching for brands and products similar to yours.



5. Fuel Business Growth With This Founder’s Winning YouTube Strategy



In 2010, Mimi Ikonn co-founded Luxy Hair, a line of hair extensions and accessories, and grew the brand’s YouTube channel to reach over three million subscribers. She later sold the multimillion-dollar company and launched Intelligent Change. Again she found success, selling more than two million copies of the company’s Five Minute Journal.


Mimi’s success as a serial entrepreneur can largely be attributed to a YouTube strategy that has allowed her to build communities online. After using YouTube for business for more than a decade, Mimi has perfected her growth formula for creating a successful channel.


Comments


bottom of page