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Struggling to keep up with the latest marketing trends?
We have got you covered with our 5 marketing must-reads, from AI, CRO to Social CRM and much more.
1. 5 AI Trends For 2024: How Will Artificial Intelligence Shape Events This Year? (Eventbrite)
We’ve picked the brains of leading experts in the field to paint a picture of a future where this cunning technology is not just a gimmick, but an integral part of the industry.
2. Six steps to increasing referrals (Mailchimp)
What’s not to love when friends say nice things about you? That includes marketing referrals: when old clients, existing clients, or partner agencies recommend your service or agency to their friends. You get free promotion, your client gets some street cred, and their friend gets a great recommendation.
3. Conversion Rate Optimization (CRO): 8 Ways To Get Started (Hubspot)
By zeroing in on CRO — content enhancements, split testing, and workflow improvements — you can boost sales by creating a smooth, enjoyable experience for your audience. It’s about making sure that every click gets you closer to your goals, while also keeping your customers happy and coming back for more.
4. What Is Social CRM? A Guide for Marketers, Sales, and CS (Hootsuite)
You need to understand social CRM (customer relationship management). Why? In order to develop those relationships. It’s all about nurturing your social contacts from the very first like to the first purchase and all the way through to becoming a brand loyalist.
5. Organization Schema: What It Is & How to Implement It (SEMrush)
Organization schema is a type of structured data you can add to your site’s HTML code. To help search engines better understand your organization.
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