4 Music Marketing Strategies To Engage The 75% Of TikTok Users Who Find New Artist On The Platform

With influencers frequently going viral on TikTok, the supporting audio often leads to users discovering new artists. Now more than ever, TikTok is a strategic platform for emerging artists to grow their fanbase.

A TikTok study conducted by music-analytics company MRC Data and Flamingo reveals that 75% of TikTok users say they discover new artists through TikTok, and 63% of users have heard new music that they’ve never heard before on the platform.

1. Contest Challenges

Historically, contests have always thrived on social media. Emerging artists should constantly seek fun new challenges to interact with new audiences. To be more targeted, artists can focus on challenges that match the genre and style of their music. These challenges will come in a variety of forms such as:

• Dance routines

• Lip syncing

• Costumes

• Comedy memes

2. Collaboration Tools

TikTok has a variety of in-built features to encourage collaborations, from Duets, Stitches, to Contest Tags. These features enable creators to connect with their supporters and influencers who align with their music style and brand.

More and more influencers are using the rising TikTok platform to grow their audience. Emerging artists should explore local influencers who they feel match their style of music. Collaborating on creating authentic content will enable both creators to grow their audiences.

3. #Hashtags

It's no secret anymore: hashtags are at the core of categorising content on social media. Artists should make sure they frequently research trending hashtags, identifying relevant tags that enable them to improve their visibility and reach a wider audience.

4. TikTok Advertising

Most major social media platforms now feature paid advertising. Artists should advertise new releases to reach out to new audiences. With TikTok analytics, artists can ensure they optimise their ads and content to suit their preferred target audiences.

Don’t forget to spend time interacting with fans and content on TikTok. Doing this helps get a better understanding of the platform and builds a stronger connection with fans.