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With the new wave of AI marketing tools, efficiency is king. For growing Small and Medium Enterprises (SMEs), squeezing the most out of every minute is crucial. This is where marketing automation comes in, it is your secret weapon for streamlining tasks, boosting productivity, and driving growth.
Here are 3 essential workflows that every SME should consider to supercharge their marketing:
1. Exit Pop-Up: Capture Leaving Visitors Before They Say Goodbye
Imagine the frustration: you drive traffic to your website, showcase amazing products, but visitors frequently click away before exploring all you have to offer. This is here an exit pop up captures their attention just as they head out the door.
This is the best time to present your best discounted product offer or free service trial for your business, make sure to design text and imagery that catch the attention of users with a clear call to action.
A/B test and refine: Don't settle for the first pop-up that comes to mind. Experiment with different visuals, offers, and calls to action to see what resonates with your audience.
Remember, a well-designed exit pop-up can turn fleeing visitors into happy customers - don't miss this chance to convert!
2. Abandon Cart Rescue: Don't Let Carts Gather Dust
Abandoned carts are like unfinished puzzles - just a few missing pieces away from completion. The good news is, marketing automation can be your puzzle master, sending timely reminders to bring shoppers back and seal the deal.
Here's how to revive those deserted carts:
Send timely emails: Don't wait days - remind customers within minutes or hours of abandoning their carts. Offer a helping hand: Address potential purchase concerns like shipping costs or unclear checkout processes.
Sweeten the deal: A gentle nudge in the form of a discount or free shipping can often do the trick. By reminding and enticing, you can transform abandoned carts into checkout triumphs. Watch your conversion rates soar!
3. Review Request Rocket: Fuel Growth with Social Proof
In the crowded online space, trust is currency. And what builds trust better than glowing reviews from satisfied customers? Marketing automation lets you tap into this goldmine by automatically requesting reviews after purchases or service experiences.
Here's how to turn happy customers into vocal advocates:
Make it easy and seamless: Integrate review requests directly into your website or email.
Personalise the ask: Tailor the message to the specific experience, making it feel genuine and relevant.
Showcase the best: Highlight positive reviews on your website and social media to amplify their impact. Remember, positive reviews not only attract new customers, they also boost search engine rankings, giving your SME a competitive edge.
It's not that complicated - start your automation journey now
These are just three powerful workflows to ignite your marketing automation journey. As you get more comfortable, explore additional automations and tailor them to your specific needs. Remember, every step towards automation is a step towards increased efficiency, improved customer experiences, and ultimately, thriving as a growing SME.
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