.png)
Did you know that 88% of people who search for local businesses on mobile devices either call or visit the business within 24 hours (Source: Nectafy). Local SEO is still an undervalued approach for growing SMEs to maximise online visibility and revenue opportunities in 2024. Here's a tried-and-tested Local SEO checklist to build a strong digital footprint.
1. Google Business Profile Optimisation
Claim and optimize your Google Business Profile (GBP). GBP acts as verification for local businesses, building trust with potential customers. To claim, visit google.com/business.
Optimize by:
Selecting categories
Adding business hours
Writing a clear description
Uploading photos and videos
Creating posts
Answering questions
Responding to reviews
Listing products/services
Frequently updating with business updates
2. Target Local Keywords
Focus on lower-volume, location-related keywords.
Example: If you own a dessert shop in Manchester, target keywords like "Manchester dessert shop," "Manchester cake shop," "Manchester cookies," or "Manchester ice cream” with individual landing pages for specific dessert items.
3. Optimise Meta Titles and Descriptions
Make a great first impression with compelling titles and descriptions. Including relevant persuasive keywords will encourage clicks, make sure to stay within Google's guidelines of Title tags being 50-60 characters and Description 160-200 characters.
4. Encourage Online Reviews
87% of consumers used Google to evaluate local businesses in 2022, up from 81% in 2021 (BrightLocal, 2023). Actively ask happy customers for reviews and provide constant reminders, as even satisfied customers may need a nudge.
5. Expand Local Visibility with Directories
Build on your Google My Business listing with other directories: Yelp, Yell, Bing Places. Use tools like Yext, Moz, or Semrush for mass listing on connected directories.
6. Implement FAQs Schema for Rich Results - Structured Data
Structured data helps search engines better understand content, add details like author name, images, reviews, FAQs to potentially earn rich results and drive more traffic.
Remember: Local SEO is just the beginning of maximising local opportunities. Contact us or join our mentoring program for more guidance.
Additional Tips:
Ensure a mobile-friendly website.
Engage on local social media platforms.
Create content relevant to your local area.
Commentaires