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So you have just launched your business or freelance service, however, now you are probably wondering, how do I increase sales and awareness of my products and services?
No matter if you are starting from scratch or aiming to reach over 100 monthly leads, here is our list of top 6 digital marketing strategies to increase sales.
6.Email Marketing
Start by building a mail list from your relevant contacts. Email might not be seen as the most glamorous form of marketing but it is one of the most cost effective channels to build frequent communication with your target audience.
Email is a channel with high conversions and high return on investment, however the challenge comes with growing your mail list. A great way to start is by giving a discount (20% off) to those who sign up to your mailing list, you can also offer further discounts for those who refer others to sign up (Email Marketing Guide coming soon).
5.SEO Content Marketing
With more and more people looking online to buy products and services, search engine optimisation is the process of improving your site's visibility and increasing website traffic.
Start with Keyword Research (Use Google Keyword Planner, guide coming soon) to narrow down the most important keywords for your products and services, cross reference these with your competitors to prioritise and get more keyword ideas.
Once you have a list of keywords, ensure they are in your Meta Titles and Descriptions to increase the visibility for search engines.
4. Digital PR
Evolving from traditional print based newspaper and public relations, Digital PR moves into the online space to focus on raising brand awareness through relevant online magazines and publications. (Digital PR Guide, coming soon)
Start by expanding on your most successful blog or social media post, explore how this content can be expanded by collaborating with influencers to create a unique story worthy of being in your favourite magazine.
3. Social Media Marketing
Social Media platforms allow businesses to build engaged communities around their products and services. Social Media algorithms ensure that your personalised content appears on the daily feeds of users. (Social Media Guide coming soon)
Tik tok is one of the fastest growing social media platforms, start your first short video by explaining how your business helps your customers. Don’t forget to make it fun by using trending sounds, effects and subtitle voices.
In addition to posting organically you can boost posts on most social media platforms by creating a target segment and selecting a budget.
2. Influencer & Affiliate Marketing
The rise of influencer and affiliate marketing sees trusted personalities promote branded product and services. The key here is finding the right influencers for your target audience, once this is done you can approach larger or micro influencers depending on your budget. (Influencer Marketing Guide, coming soon)
Aspire, Upfluence and Social Blade are some ideal tools to start your influencer research. It is good practice to keep the 3Rs in mind, Reach, Relevance and Resonance, follower count isn’t everything make sure you are also paying key attention to their engagement. Building the right group of influencers can go a long way to growing a personal network of partners for sales and promotional activity.
1. Paid Media
Evolving from traditional advertising, paid media allows businesses to run ad campaigns on various search engines and social platforms. These platforms have revenue incentive for pushing this as their quickest way of reaching users, for example instead of taking the time to rank for certain keywords you can simply jump to the top of the rankings by implementing a Pay Per Click Ad (PPC). (Paid Media Guide coming soon)
The key here is keeping a close eye on the budget and timing of your campaigns, start by getting familiar with Google Ads and Facebook Ads, to build your keyword lists and create targeted audiences for your business. Once this is done you can promote your best performing page or boost your most engaged social media post for a week to start testing your conversions.
Conclusion
Digital marketing is a continuous process where strategies should be implemented across the various; Website, Social Media, Email, PR and Paid Channels. For all channels focus should be given to competitor research, budget and timing of your campaigns.
To see growth ensure you are constantly tracking and reporting on activity across all the digital channels.
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